My professional work with USAToday Ventures Events and Promotions has brought me onto the All Star Preps (now High School Sports Awards) team. Preps events are ESPY-style award shows to celebrate the achievement of hardworking student athletes all across the country. We roll out the red carpet for high school athletes and their families and create an unforgettable experience complete with an appearance from an A-List celebrity.
Everything from the newspaper advertisements, digital ads and social media assets to event collateral like step and repeats, certificates, tickets, programs, headshots, pop up banners and more are designed custom by me and my team. A special section is usually published in the newspaper following the event and we also handle the design and execution for that as well.
Preps 2020 Look
After getting acquainted with the Preps event and branding look, I was tasked with creating a look for 2020 that is different enough from 2019, but is still within the Preps brand. I decided to highlight the bright green color in the logo and bring that forward by contrasting it with a dark charcoal background and black and white photo of the celebrity. I also adopted the phrase "are you ready" to bring a new excitement and energy to the save the date advertisements and implemented large text still with hierarchy in mind to grab the viewer's attention and moving their eye across the page or screen. Below are examples of print and digital advertising as well as event collateral.