Five For All was a mental health awareness campaign to increase education and understanding about prevalent mental health awareness through the five signs of emotional distress.
I was asked to create a cohesive and simple symbol for the campaign that pointed the observer back to those five signs of emotional distress. I also created some materials for print like business cards, postcards, and a booklet cover.
One of the main involvement from the community was the popularity of people changing their profile picture to a photo of them holding up their hand in support of the Five For All campaign. I suggested that the leaders of Five For All open up this idea to the community so they could themselves be involved in the campaign. Above is the photo I had taken with the Five For All branding in the corner. This idea blew up on social media and was incredibly impactful to the community surrounding Five For All.
My Five For All branding campaign won a Bronze ADDY in 2017 for
"outstanding achievement in advertising in the category of Integrated Brand Identity Campaign"
The ADDYs are presented by the American Advertising Federation of Chattanooga
"outstanding achievement in advertising in the category of Integrated Brand Identity Campaign"
The ADDYs are presented by the American Advertising Federation of Chattanooga